how we price

Fixed fees, plain English, no mystery hourly.

DoodleWeb works with any budget. Our job is to find the best solution for your goals and budget. We ask the right questions and help you decide what you actually need, rather than selling you a website you do not need. For a smaller budget, we can take a templated approach, improve your existing site, or phase the work. We offer multiple suitable options, explain the tradeoffs, and agree on the scope and price before work begins.

Book a discovery call

Detailed quote within two business days. No obligation.

why publish this

No sales games

We ask the right questions and compare suitable options for your budget. Our job is to help you, not sell you a website you do not need.

fixed fee

One number, one SOW

Every engagement is a fixed-fee statement of work with milestones, deliverables, and acceptance criteria. Hourly is reserved for retainers.

senior team

No offshore handoff

Prices reflect a US-based senior team. No junior body-shops, no undisclosed subcontracting, no surprise pass-throughs.

monthly packages

Prefer an ongoing program instead of a project?

Website projects are scoped to your budget. Retainer hours run $50 to $99. Published monthly packages cover search visibility and platform support.

Core $1,200 / month, Custom from $2,500 / month, or a quoted program

SEO and AI search visibility

Schema, llms.txt, AI crawler config, citation tracking, monthly reporting.

$499 to $2,000 / month

Managed Drupal support

Security advisories, composer updates on staging, backups, uptime, reporting.

all packages

See every published plan

Search visibility, Drupal support, CMS care plans, and project bands.

pricing bands

Options for your goals and budget.

These are possible project scopes, not minimum budgets or mandatory bundles. We prioritize what you need and agree on inclusions, tradeoffs, and price together.

Every budget

Smaller budget? We can adapt a suitable template, improve your current site, or use AI-assisted builds as a Lovable partner. We can also phase larger projects. Talk to us about your goals and budget.

Brochure sites

Any budget

Templated or custom. Typical full-scope timeline: 2 to 4 weeks.

Small businesses, solo founders, and local service brands that need a credible, fast-launching site without a full marketing platform build.

1 to 3 template types (home, about, service or contact)
3 to 8 finished pages, responsive from 320px to 2560px
WordPress, Webflow, or AI-assisted build on Lovable
WCAG 2.2 AA baseline: semantic HTML, keyboard nav, alt text workflow
Core technical SEO: meta framework, sitemap.xml, robots, GA4
1 form integration (HubSpot, Mailchimp, Calendly, or native)
Domain, DNS, and SSL setup on your hosting of choice
QA on Chrome, Safari, Firefox, Edge, iOS Safari, Android Chrome

Scope this band

Marketing sites

Any budget

Templated or custom. Typical full-scope timeline: 4 to 8 weeks.

Founders, agencies, and growing brands that need a credible marketing site shipped fast on WordPress or Webflow.

3 to 6 template types (home, about, service, blog index, blog detail, contact)
8 to 20 finished pages, responsive from 320px to 2560px
WordPress or Webflow CMS with editor-friendly components
WCAG 2.2 AA baseline: semantic HTML, keyboard nav, alt text workflow, axe pass
Technical SEO: meta framework, sitemap.xml, robots, schema, redirects, GA4
Up to 8 hours of content migration or entry from an existing site or doc
1 form integration (HubSpot, Mailchimp, Calendly, or native)
QA on Chrome, Safari, Firefox, Edge, iOS Safari, Android Chrome

Scope this band

CMS rebuilds

Scoped quote

Prioritized or phased. Typical full-scope timeline: 8 to 16 weeks.

Established teams replatforming or rebuilding a 30 to 200 page site on WordPress, Drupal, Shopify, or Webflow with real editorial workflows.

8 to 15 template types plus a documented component library
30 to 200 pages, custom taxonomies, and editorial workflows
WordPress, Drupal 10 or 11, Shopify, or Webflow (client picks after discovery)
WCAG 2.2 AA baseline plus automated axe and manual keyboard testing
Full technical SEO: schema at scale, hreflang if needed, XML sitemaps, canonical strategy
Up to 40 hours of content migration, including URL mapping and 301 redirect plan
3 to 6 integrations (CRM, marketing automation, analytics, search, DAM, SSO)
Cross-browser QA plus Core Web Vitals tuning to green on 75th percentile

Scope this band

Enterprise builds

Scoped quote

Custom platform scope. Typical full-scope timeline: 16 to 32 weeks.

Universities, government, healthcare, and multi-brand organizations that need a governed platform, VPAT, and long-term partnership.

15 to 40+ template types with a governed design system
200 to 2,000+ pages, multi-site or multi-language architecture
Drupal 11, WordPress VIP, or headless (Next.js, TanStack Start) on the CMS of choice
WCAG 2.2 AA and Section 508 with a formal VPAT 2.5 (ACR) and conformance statement
Advanced SEO and AEO: entity strategy, schema graph, structured FAQs, LLM-facing content
40 to 200+ hours of content migration with scripted imports and manual review
6+ integrations: SSO (SAML, OIDC), Salesforce, Slate, Banner, Ellucian, Adobe DAM, ElasticSearch
Formal UAT, accessibility audit sign-off, load testing, and a 30 to 90 day hypercare window

Scope this band

scoped examples

Three real project shapes.

Representative composites of recent DoodleWeb engagements. Budgets are what the fixed-fee SOW actually landed at, not aspirational.

Brochure sites

Local service brand brochure site

$7,200

WordPress build, 6 pages, 2 template types
AI-assisted layout draft via Lovable, then hand-finished
Calendly booking embed and Mailchimp signup
WCAG 2.2 AA baseline plus axe pass
Domain, DNS, SSL, GA4, and Google Business Profile linking

Marketing sites

Series A SaaS marketing site

$14,500

Webflow build, 12 pages, 4 template types
Custom illustration system carried across pages
HubSpot form and Calendly embeds
WCAG 2.2 AA baseline plus axe pass
Technical SEO, GA4, and 301 redirects from the old site

CMS rebuilds

Nonprofit CMS replatform

$48,000

WordPress rebuild, 85 pages, 10 template types
Custom donation flow with Stripe and Salesforce NPSP sync
Event calendar, resource library, and staff directory
WCAG 2.2 AA testing with manual NVDA and VoiceOver passes
30 hours of content migration and full redirect mapping

Enterprise builds

University Drupal platform

$185,000

Drupal 11 build, 900+ pages, 22 template types, 6 content types
SAML SSO with Okta, Slate applicant sync, Ellucian Banner feed
Multi-site architecture for 4 schools with shared design system
WCAG 2.2 AA plus Section 508 VPAT 2.5 (ACR)
120 hours of content migration with scripted imports
Load testing to 5,000 concurrent users and 60 day hypercare

platform notes

Complexity, not brand, sets the number.

The same 40 page site costs about the same on WordPress or Webflow. What actually moves the price is: number of template types, integrations, content migration hours, and governance depth (roles, workflows, translations, VPAT).

Pick the platform after discovery, not before. We do not have a preferred vendor we push you toward.

WordPress

Fastest to launch. Best for marketing, editorial, and small commerce. Great editor experience.

Drupal 10 / 11

Best for higher-ed, government, healthcare, and multi-site. Strong governance, permissions, and translation.

Webflow

Best for marketing sites that need designer control and no server ops. Not ideal above ~200 pages.

Shopify / Shopify Plus

Best for commerce. Ships fast, integrates with everything, and scales cleanly.

Headless (Next.js, TanStack Start)

Best when the site is a product surface, needs edge rendering, or fronts multiple back ends.

not included

What is excluded and why.

These are pass-through costs owned by you, not marked up by us. We help you pick, procure, and configure them, but the invoices go to your finance team, not ours.

Third-party SaaS subscriptions (WordPress VIP, Acquia, Webflow, Shopify Plus, HubSpot, Contentful, Algolia, Mux, Cloudinary, ElasticSearch)

Paid integrations and API usage (Salesforce, Slate, Ellucian, Twilio, SendGrid, Mapbox, Stripe processing fees)

Licensed fonts, stock photography, and premium plugin licenses

DNS, hosting, CDN, SSL, and email deliverability services beyond initial setup

Ongoing content writing, translation, video production, and photography

Advertising spend, paid search, and paid social budgets

Legal review of privacy policy, terms, cookie consent, and accessibility statements

discovery to signed SOW

How the quoting and payment workflow runs.

A predictable, four-step path from first call to signed SOW to launch. No surprise invoices, no undocumented change orders.

Discovery call (30 to 45 minutes)

A working session with a strategist and a lead engineer. We cover business goals, users, current pain, must-have integrations, content volume, timeline, and budget range. You leave with a rough platform recommendation, a scope shape, and multiple suitable options for your budget, not a sales pitch.

Detailed quote within two business days

Within two business days you receive a written statement of work: platform, scope by phase, deliverables, acceptance criteria, timeline with milestones, assumptions, exclusions, change-order policy, and total fixed fee. No mystery hourly.

Milestone payment schedule

Standard schedule is 30 percent to start, 40 percent at design or staging sign-off, 20 percent at UAT, and 10 percent at launch. Enterprise engagements are split across four to six milestones with net-30 invoicing. All amounts are fixed at SOW signing.

Change orders, in writing

Scope changes are handled with a short change order that lists the new work, price, timeline impact, and updated acceptance criteria. Nothing is billed as a surprise. Small clarifications inside the original scope are always free.

discovery call agenda

Business goals, target users, and success metrics
Current stack, pain points, and what must be preserved
Content volume, template types, and integrations
Timeline, launch constraints, and internal decision path
Budget band, accessibility posture, and governance needs

what the SOW contains

Platform recommendation with rationale
Scope by phase with deliverables and acceptance criteria
Fixed total fee and milestone payment schedule
Timeline with named DoodleWeb owners on each milestone
Assumptions, exclusions, and written change-order policy

pricing FAQ

Common pricing questions.

Do you work with any budget?

Can you build with AI tools like Lovable?

Yes. DoodleWeb is a Lovable partner. For brochure and marketing sites we can start from an AI-assisted draft, then hand-finish design, accessibility, SEO, and integrations so the final site meets the same WCAG 2.2 AA and technical SEO baseline as our fully custom builds. AI compresses the timeline; it does not replace senior engineering review.

Do you actually quote fixed fees, or is this hourly with a cap?

Fixed fees. Every SOW lists the total price, the milestones that unlock invoices, and the acceptance criteria for each one. Hourly is only used for retainers and ongoing support after launch.

How accurate is the 48 hour quote?

For projects under $80K the fixed-fee SOW after a single discovery call is typically within 5 percent of final. For enterprise builds over $80K we deliver a written scope shape and budget range within two business days, then a fixed-fee SOW within 5 to 10 business days after a paid discovery sprint.

What if we do not know which CMS we need?

That is what the discovery call is for. We ship on WordPress, Drupal, Shopify, Webflow, BigCommerce, and headless React. The recommendation comes out of your team size, content volume, integrations, governance, and budget, not a preferred vendor kickback.

Do you require a deposit?

Yes. The standard schedule is 30 percent on SOW signing. For enterprise engagements the deposit is 20 to 25 percent with the remainder split across milestone invoices on net-30.

What happens if scope changes mid-build?

You get a written change order before any additional work starts. It lists the new deliverable, its fixed price, the timeline impact, and updated acceptance criteria. You approve it, or you do not. Clarifications inside the original scope are always free.

Do these prices include accessibility?

Every build ships with WCAG 2.2 Level AA as the baseline. A formal VPAT 2.5 (ACR), full manual assistive-tech audit, and remediation of a legacy site are priced separately. See /accessibility for detail.

next step

Book a discovery call. Detailed quote within two business days.

Bring the messiest brief you have. We will translate it into a platform recommendation, a scope shape, and a fixed-fee range you can take to your team.

Prefer to write first? See /accessibility, /services, or the case studies.

Book a call