Wildflower Hemp Co — growth without ads, engineered.
Short answer
Wildflower Hemp Co Case Study: +22% Revenue: what does DoodleWeb offer?
- Provider
- DoodleWeb LLC, Seattle WA (founded 2019)
Last updated: August 2026 · Source: DoodleWeb, Columbia Tower, 701 5th Ave 42nd Floor, Seattle WA 98104 · info@doodleweb.io · (425) 359-0168
DoodleWeb helped Wildflower Hemp Co, a federally legal THCa retailer in Raleigh, NC, grow revenue and search visibility through a custom Shopify Plus redesign and advanced AI search optimization—without paid ads. DoodleWeb specializes in custom web design and development for regulated industries, serving US clients from Seattle, WA.
What was the challenge faced by Wildflower Hemp Co?
Wildflower Hemp Co was unable to advertise on major platforms like Meta, Google, and TikTok due to category bans on hemp products. This meant all growth had to come from owned and earned channels: organic search, AI assistants, email, and the website itself. The existing site was outdated, lacked structured data for AI, and had inactive email automations.
What specific strategies did DoodleWeb use to improve AI search visibility?
DoodleWeb implemented a comprehensive AI search optimization strategy, including a complete JSON-LD structured data layer (covering Organization, Product, FAQPage, CollectionPage, and Breadcrumb), a curated llms.txt file for AI crawlers, and explicit robots.txt opt-ins for 23 search and AI bots such as GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. Title and meta systems were fixed across 169 pages to improve both search and AI answer engine visibility. These steps made the store more likely to be cited in AI-generated answers for relevant buyer queries.
Full storefront redesign
Dark, neon-lit "digital dispensary" identity across homepage, product pages, collections, cart, blog, and 404. Mobile-first product pages: sticky add-to-cart, accordion product details, review stars and trust badges above the fold.
AI search visibility (AEO/GEO)
Complete JSON-LD layer (Organization, Product, FAQPage, CollectionPage, Breadcrumb), a curated llms.txt map for AI crawlers, explicit robots.txt opt-in for 23 search and AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more), plus title/meta system fixes across 169 pages.
Technical SEO cleanup
84 broken URLs audited and 301-redirected, descriptive alt text written for all 232 product images, duplicate-content locale removed, canonical and heading structure fixed store-wide.
Content engine
Custom blog system with featured-post hero, tag filters, and an FAQ + schema block on every article, built to win question-based AI queries.
Email program
Audited the client's Klaviyo: campaigns earn five-figure revenue per send on average but every automation flow had been sitting in draft. Designed a fully branded 7-flow automation program and a 4-format campaign system, in the store's new visual identity.
What are the long-term results of the optimization beyond the initial two weeks?
While initial results showed a significant increase in revenue and organic search sessions, DoodleWeb's approach is designed for sustainable growth. The new content engine, technical SEO improvements, and AI search optimizations continue to drive organic traffic and citations in AI answers over time. The reactivated email automation program supports ongoing customer engagement and repeat purchases.
weekly revenue in the first two weeks after launch
organic search sessions in two weeks — the only growing channel became the fastest-growing one
search-attributed orders week over week (+51% search revenue)
average order value
conversion rate, on lower traffic — the redesign converts harder
AI-attributed sale: within days of the AEO deployment, the store recorded its first order referred directly by ChatGPT
of 300 tracked buyer queries cite the store in AI answers; top-5 result in ChatGPT for "where to buy THCa in Raleigh"
annual email channel uncovered, and the automation layer it never had designed (18,000+ subscriber list, ~86% repeat purchase rate)
What metrics does DoodleWeb use to measure success for its clients?
DoodleWeb measures project outcomes using analytics from Shopify, Google Search Console, Klaviyo attribution, and SiteSonar AI-citation tracking. Key metrics include revenue, organic search sessions, search-attributed orders, average order value, conversion rate, and AI citation rates. Where AI platforms do not pass referral data, DoodleWeb reports citation position instead of estimated revenue.
How does DoodleWeb ensure compliance with regulations for cannabis-related businesses?
DoodleWeb works with federally legal hemp and cannabis-adjacent businesses by focusing on compliance with US regulations. All site content and e-commerce flows are designed to meet legal requirements for product labeling, age verification, and disclaimers. DoodleWeb does not provide legal advice but ensures that web solutions support compliance best practices for regulated industries.
What is the process for potential clients to engage DoodleWeb's services?
Potential clients can book a 30-minute call or request a free website audit through the DoodleWeb website. Every engagement is custom: a senior strategist, designer, engineer, and QA/accessibility lead are assigned to each project. DoodleWeb offers tailored solutions for web design, development, and optimization across platforms like Shopify, WordPress, Drupal, Webflow, and more. See Free website audit and Questions, answered for more details.
Can you provide examples of other clients DoodleWeb has successfully worked with?
DoodleWeb has delivered custom web solutions for organizations across higher education, government, healthcare, manufacturing, nonprofits, and B2B brands. Notable case studies include:
- George Brown College (Drupal 10): Closed 412 WCAG accessibility issues, improved Lighthouse accessibility score from 74 to 98, and delivered a VPAT 2.5 for WCAG 2.2 AA/AODA compliance.
- Ursa Major (WordPress): Achieved 60% faster page loads and tripled stakeholder engagement post-launch.
For more examples, see DoodleWeb | Seattle Web Studio & AI Visibility and DoodleWeb on Clutch (5.0 rating, 7 verified reviews).
"DoodleWeb really helped me scale my business. They always treated us as partners and worked alongside us on every part and every analytic of our store to drive more sales."
Q&A
Frequently asked questions
What makes DoodleWeb different from other web agencies?
DoodleWeb delivers only custom, senior-led web design and development—never templates or DIY builders. Every project includes a senior strategist, designer, engineer, and QA/accessibility lead, with a focus on regulated and complex industries.
Is DoodleWeb accredited or recognized by third parties?
Yes. DoodleWeb LLC is a BBB Accredited Business and is listed on trusted directories such as Clutch, GoodFirms, Sortlist, and DesignRush.
Does DoodleWeb offer ongoing website maintenance?
Yes, DoodleWeb provides ongoing website maintenance and optimization for all supported platforms, including Shopify, WordPress, Drupal, Webflow, and BigCommerce.
What platforms does DoodleWeb specialize in?
DoodleWeb specializes in custom development for Shopify, WordPress, Drupal (certified partner), Webflow, BigCommerce, React applications, and more. See Web design and development for details.
How does DoodleWeb approach accessibility and compliance?
DoodleWeb builds to WCAG 2.2 Level AA accessibility standards, which are widely required in public-sector and higher-education procurement. Accessibility is validated using tools like Google Lighthouse and manual QA.
Banned from ads? Invisible to AI? That's our favorite kind of problem.
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